This essay was written for my GCSE Media Studies couse in April 2001, and covers the much debated question of the direction of the internet (or, more correctly, world wide web). It’s released under a Creative Commons Attribution-Non-Commercial 2.0 UK: England & Wales Licence.
Rather than fulfilling its expectations as a place for education and communication, the Internet has become one big advertising channel.
The media hailed the birth of the Internet as a revolution in the way information and education was distributed and shared. A feeling that the Internet was nothing more than a big advertising, moneymaking, opportunity for big business soon superseded this initial reaction. [read more]