talkRADIO’s Launch Reviewed

Note: this review was written before the Brussels attacks of 23rd March 2016.

There is no doubt that launching a radio station is a difficult thing to do, especially a poorly promoted talk station with no callers. That’s what Paul Ross was battling against yesterday morning on the launch day of Wireless Group’s talkRADIO. But the Paul Ross Full Set Breakfast really struggled to find its identity jumping from current affairs to gossip, staying with no topic long enough to do it justice. Backed by male-dominated, shouty idents, adverts clearly lifted from sister station talkSPORT and impeded by terrible sound quality from poorly tuned compression and the shoebox of a studio the station launched with a whimper rather than a bang.

The station’s lineup also leaves something to be desired: women. There is currently only one female presenter on the station’s weekday schedule, two on Saturday and one Sunday, although Katherine Boyle is not credited in the title of her “7 Days of talkRADIO” programme.* (Arguably this isn’t a problem unique to talkRADIO. The station’s closest competitor, LBC, also only has one female weekday presenter although they do have two on each of Saturday and Sunday.) [read more]