Tesco vs Morrisons: Price Comparison

Post length: 520 words, about 2 and a half minutes.

Back in October last year a new Morrisons supermarket opened as part of the Westgate development in Aldershot about three minutes away from my house. Two minutes further down the road is the town’s big Tesco supermarket. With so little between the two shops, I wondered how I could best choose which one I should shop at. I decided that, because they both sell roughly the same things, the only deciding factor for normal shopping (ignoring things like Tesco being 24-hour while Morrisons is not) is price. So I decided to do a comparison.

I know there are plenty of places which do a standard shopping basket comparison and the supermarkets themselves even track each others prices, but given my shopping is generally pretty fixed (and probably slightly unusual) I decided to put together a shopping list which best reflected my own weekly shop. Most items are standard weekly items, while one or two are less frequent (but still regular) purchases. There are a few notes and places where the shops differ, and those are highlighted in the table below along with the prices. Where I have a preference based on factors other than price the favorite’s price is displayed in italics: [read more]

Posted on Friday 19th April, 2013 at 1:40 pm in Obiter dicta.
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