Back in October last year a new Morrisons supermarket opened as part of the Westgate development in Aldershot about three minutes away from my house. Two minutes further down the road is the town’s big Tesco supermarket. With so little between the two shops, I wondered how I could best choose which one I should shop at. I decided that, because they both sell roughly the same things, the only deciding factor for normal shopping (ignoring things like Tesco being 24-hour while Morrisons is not) is price. So I decided to do a comparison.
I know there are plenty of places which do a standard shopping basket comparison and the supermarkets themselves even track each others prices, but given my shopping is generally pretty fixed (and probably slightly unusual) I decided to put together a shopping list which best reflected my own weekly shop. Most items are standard weekly items, while one or two are less frequent (but still regular) purchases. There are a few notes and places where the shops differ, and those are highlighted in the table below along with the prices. Where I have a preference based on factors other than price the favorite’s price is displayed in italics: [read more]
The long awaited Westgate ‘leisure complex‘ in Aldershot officially opened on the 26th October 2012. For the first weekend the only thing open in the complex was the cinema, with Morrisons opening the Monday after.
Having watched the development being built just over the road from where I live and reviewed the planning applications in some detail I was curious to see how close the final product to the promotional pictures actually were. So I went out on the 4th November to try to reproduce the concept images in real life. I’ll add a few updates as the restaurant units fill up over the next couple of months.
See if you can spot the difference…